Multilingual park and tourist signs

Getting an effective sign for your enterprise is indeed a big deal. It is the first point of interaction between your business and your clients. A wrong design may even turn prospective customers away. This begs the question; what typifies a good business signage?

Here are important tips that a sign writer and a business owner should take into consideration to come up with a good sign:

Relevant information

It's not advisable to have too many words on a sign design. It may appear congested and people may fail to read the message when driving by. The text should be brief, precise and understandable. Spacing is also extremely crucial and helps achieve utmost legibility.

Color combination

Prospective customers anticipate viewing a sign design featuring a color scheme that matches or augurs well with your core business items and services. For instance, the target audience for a beauty salon would be largely female and would be looking for services relating to beauty.

Naturally, a sign writer should use warm, attractive and bright colors maybe from vibrant purples or pastel shades over an illuminated background. Anything different may become off-putting to customers. For example, yellow and black never mix. The background color ought to complement the font or text color.

Height

Here is a simple breakdown on the exact height for signs, regardless which road the sign is being placed. For roads with a speed limit of 25, 30, 45 and 55 miles per hour, the sign height should be 12, 20, 35 and 50 feet high respectively. For freeways, the recommended sign height should be 75 feet. Note that the ideal height affords your signage maximum visibility

Illumination

A good sign design can be seen during both the day and night. This is a very important aspect since sign advertising should be on a round the clock basis even when your business is closed. In this regard, the type of illumination chosen makes the difference. The ideal guideline for any sign writer when considering illumination is achieving a seventy percent light reflectance value contrast between background colors and sign text. This may be achieved by installing bulbs to light up the background colors to make them pop during the night as a means of capturing people's attention.

By implementing these tips, sign writers can be able to create the perfect business sign design for business owners and companies alike. At the end of the day, a good business signage translates into positive exposure and helps drive sales up and eventually growth. Contact a company such as Spot On Signs Qld Pty Ltd to learn more.